Schedule of Events

Exhibit Hall Hours

Wednesday, August 9 - 5:30 PM - 7:30 PM
Thursday, August 10 - 10:00 AM - 6:00 PM

Times, sessions and speakers are subject to change. Sessions may be categorized under more than one topic. When selecting topics, please note that you may need to deselect your previous selections or choose "ALL" as multiple selections can be made at once.

12:30 PM – 07:30 PM

Registration Open

01:00 PM – 01:50 PM

AI in the Green Industry: Past, Present & Future
All Access

Learn about the powerful artificial intelligence (AI) tools that can be used for landscape companies big and small. Westergard and Hartshorn will show exciting AI time saving, process improving, and creative idea generating tools that all landscaper companies can start using today. Attendees will walk away with a list of AI tools they can start playing with on the same day.

They will also let AI do some work for the audience during their presentation, such as generate landscape design concepts, create a social media article, and interact with the audience through e-mail and texts. Westergard, part of LandCare's more than 3,000 employees, and Hartshorn, landscape design and sales specialist at Threadleaf Landscape Design, a 5-employee-staffed landscaping company, will discuss the tools and processes accessible to any size of company, but especially smaller and mid-size companies that don’t have payroll to hire people to do these tasks.

Chelsea Hartshorn
Speaker Chelsea Hartshorn Landscape Design Sales and Specialist Threadleaf Landscape Design View Bio
Skyler Westergard
Speaker Skyler Westergard Learning Development Specialist LandCare View Bio

02:00 PM – 02:50 PM

You Can’t Afford Not to Record
All Access

Josh Wise has more than 20 years of experience in the industry, but in the last five years he's made a change that greatly improved his business. Some customers were complaining because doorbell cameras made it look like technicians were leaving after only treating the front lawn. So, he invested in body cameras for his employees to wear to document the work being done. Wise will discuss the process of purchasing the equipment, selling his employees on it and the many unexpected positives that came out of the change.

Josh Wise
Speaker Josh Wise CEO GrassRoots Turf View Bio

03:00 PM – 03:15 PM

Networking Refreshment Break

03:15 PM – 04:00 PM

Technology & Solutions Session 1
Technology and Solutions
Sponsored By

04:00 PM – 05:30 PM

Digital Transformation
AI, IOT and cloud are the biggest changes in technology in decades. What are they and how do they work? What is practical knowledge I can use today? Those who embrace these new directions will easily crush their competition. Embedding these into your business, regardless of the vertical, is easier than you think once you understand how to reach the “Center of Annihilation” – and you will learn this and a whole lot more in an easy, fun and energetic talk!
Kevin Surace
Speaker Kevin Surace Chairman and CTO Appvance AI View Bio

05:30 PM – 07:30 PM

Welcome Reception in the Exhibit Hall

08:00 AM – 05:30 PM

Registration Open

08:00 AM – 09:00 AM

Continental Breakast

08:00 AM – 09:00 AM

Early Risers Session

09:00 AM – 09:50 AM

What Would We Tell Our Younger Company about Technology?

Formed in 1980, Prescription Landscapes grew from two young men with shovels and trucks to the $40-million business it is today. As the company grew, the founders were faced with constant challenges to improve output and productivity while also working as frontline producers and salesmen. Over time, competition and customer expectations required the addition of more staff and continuous improvement in business operating systems. From Excel spreadsheets and Quickbooks, to a painful experience with a custom ERP, to our current ERP, LaPlante and Haugen will tell you what worked, what didn’t, and the lessons they learned along the way.   

Paulita LaPlante
Speaker Paulita LaPlante Chief Strategy Officer and Partner Prescription Landscape View Bio
Mitch Haugen
Speaker Mitch Haugen Chief Financial Officer Prescription Landscape View Bio

09:00 AM – 09:50 AM

Big Time Change

Avalon Landscapes needed to make a large-scale software and technology integration to grow the business. So, the team underwent a very aggressive and comprehensive integration of new accounting, management, estimating and scheduling software, as well as a new digital time keeping tool and smart irrigation controller integration. Cooke will discuss how the company prepared for it and managed to do it all simultaneously, as well as the roadblocks they hit after implementation, and come out still liking each other.


Sean Cooke
Speaker Sean Cooke General Manager Avalon Landscapes View Bio

10:00 AM – 11:00 AM

Networking Refreshment Break in the Exhibit Hall

10:00 AM – 10:45 AM

Technology & Solutions Session 2
Technology and Solutions
Sponsored By

11:00 AM – 11:50 AM

Creating a Data Analytics Position at your Landscape Company

In today's world, businesses that embrace data analytics have a major competitive edge over those that don't. Landscape companies need to leverage the data they are collecting to drive their business success. In this seminar, we will discuss the process of creating a data analytics position in a landscape company and developing how to identify and display key performance indicators for each position.  We will explore how to compile data from multiple sources, including Landscape Software, QuickBooks, HR Software, social media, Websites, and vehicle tracking systems and using this data to create individual dashboards for sales, operations, and admin.

 The seminar will cover topics such as:

  • The importance of data analytics in landscape companies
  • How to identify key performance indicators for each position in the company
  • Extracting data from different sources and transforming it to a usable format in Microsoft PowerBI
  • How to create effective dashboards and KPI’s for various departments in the company
  • Building custom reports and visualizations in Power BI to track performance.

Attendees will leave the seminar with practical tips and actionable steps they can take to begin building their data analytics department.

Todd Reinhart
Speaker Todd Reinhart CEO Reinhart Landscaping & Snow View Bio

11:00 AM – 11:50 AM

Technology to Improve Internal Communications

Do you wish that your crews communicated better? Reported the right things at the right time? As leaders, we can't be everywhere at once. We rely on verbal and written reports to understand job progress and team health. 

In this session we will dive into best practices in setting up internal communication tools and why it's crucial for a growing company to have them. We'll go through the pitfalls of verbal reports, how to not leak billable work, how to enhance the feedback loop, and how to increase team cohesion. 


Adam Frederico
Speaker Adam Frederico President Frederico Outdoor Living View Bio

12:00 PM – 01:00 PM

Networking Lunch in the Exhibit Hall

12:00 PM – 12:45 PM

Technology & Solutions Session 3
Technology and Solutions
Sponsored By

01:00 PM – 01:50 PM

Classic Artistry & Modern Technology

Technology has also flooded our lives and it seemingly changes faster than we can keep up with. Some of it we don't understand and some of us avoid even trying to understand. How do you weed through it all, make the right decisions, and make technology work for your team, your clients, and your bottom line? The Pattie Group is a 55-year-old, award winning landscape design, build & maintenance firm based in the Cleveland, Ohio. The company has transitioned ownership from the first generation to the second. They employ professionals who have been with the company since its early years and developed many of the original processes and methods which helped lead it to success. Of course, they also employ hungry young professionals who started more recently and bring with them a greater understanding of the technology around us. Learn how the second-generation ownership is employing the immense knowledge of their long-time staff, partnering it with the technological skill of younger generation staff members and leading a technological renaissance in their organization.

Jonas Pattie
Speaker Jonas Pattie Co-Owner The Pattie Group View Bio

01:00 PM – 01:50 PM

Leveraging Technology to Combat Climate Change

Sustainability will be changing the very nature of the landscape industry.  We will need cutting edge landscape professionals leverage best available practices and technologies to combat climate change and differentiate themselves from the competition. This session will provide pragmatic steps that industry professionals from across the country are taking in both the private and commercial setting towards evolving how they do business sustainably with the use of technology. This session will cover a case study tied to California "Going Electric", how the state is dealing with drought conditions driven by climate change. The presentation is aimed at inspiring change and elevating the industry to be at the cutting edge of this movement.

Justin White
Speaker Justin White CEO K&D Landscaping Inc. View Bio
Loren McIrvin
Speaker Loren McIrvin Owner Allied Landscape View Bio
Fiona Mayne
Speaker Fiona Mayne ASC Director Allied Landscape View Bio

02:00 PM – 03:00 PM

Networking Refreshment Break in the Exhibit Hall

02:00 PM – 02:45 PM

Your Blueprint for Growth: Building a Profitable Business
Technology and Solutions
Sponsored By

Providing exceptional service is the core of your green business, but your future success really relies on your ability to grow a profitable organization. In this session, WorkWave CEO, David F. Giannetto, will deliver actionable steps and advice on how to grow your green business and drive long-term success. This session will highlight how you can not only provide great service, but also grow revenue for your company and build its value in bigger ways - including:

  • how to realize more revenue from existing customers
  • how to close more new customers
  • how to expand your service offerings
  • how to gain more consistent recurring revenue.

With a clear growth strategy in place, you will also be better prepared to pivot due to economic, industry or unforeseen challenges. With the right plan, you can not only grow your revenue, but also build a company that is considered more valuable by potential acquirers.

David Gianneto
Speaker David Gianneto CEO WorkWave View Bio

03:00 PM – 03:50 PM

Continued Conversations 1A

03:00 PM – 03:50 PM

Continued Conversation 1B

04:00 PM – 04:50 PM

Implementation vs. Assimilation- Bring Technology to your Business, the Right Way

Industry technology is nothing more than that, technology.  Implementing technology is a heavy lift for any company, regardless of size or resources you apply to the project.   Success relies on one thing, assimilation.  Assimilating your associates, vendors and customers is the real challenge that makes the difference when measuring success.  Domenick has taken nearly 20 companies through integration and implementations and 12 through the assimilation process, which was a game changer.

Jeff Domenick
Speaker Jeff Domenick CEO KeyServ Companies View Bio

04:00 PM – 04:50 PM

Marketing Meets Tech

Bill Pope has scaled Unlimited Lawn Care to a large, fast-growing lawn care company. The company has made more than $20 million in chemical service sales in 2022 with 8 locations in 3 states. But a lot of that growth wouldn’t have been possible without the proper use of software and technology.  Pope has found a way to leverage technology to convert marketing spend into an over 80% conversion rate of leads into sales. During this session, Pope will explain the vetting process in the beginning, the ups and downs of making the company tech-savvy and how he continues to drive the technology mindset.

Bill Pope
Speaker Bill Pope Owner Unlimited Lawn Care View Bio

04:50 PM – 06:00 PM

Networking Reception in the Exhibit Hall

08:30 AM – 12:15 PM

Registration Open

08:30 AM – 09:00 AM

Networking Continental Breakfast

09:00 AM – 09:50 AM

Battery Battle

With more cities passing noise ordinances, battery-powered equipment is becoming more important in the industry. Even if you aren’t in a city considering a similar ordinance, the equipment has a number of positives, but also some challenges. The panel will discuss their battery-powered experiences, what’s worked and what hasn’t, what’s the return on investment, and more.

Austin Hall
Speaker Austin Hall President and Owner Greenwise View Bio
Chad Reinhart
Speaker Chad Reinhart CEO Reinhart Landscaping & Snow View Bio
Kazwel Levandoski
Speaker Kazwel Levandoski Founder Lone Goose View Bio

10:00 AM – 10:50 AM

Networking Refreshment Break

10:00 AM – 10:45 AM

Technology & Solutions Session 5
Technology and Solutions
Sponsored By

11:00 AM – 12:00 PM

Robots on the Mow

New autonomous mower manufacturers are popping up everywhere, and established brands are evolving at a rapid pace in the commercial and residential space. Panelists will discuss how they’re using robots, their overall experience with them, what to expect in the future and more.  

Greg Davis
Speaker Greg Davis Director of Strategic Initiatives Environmental Management Services, Inc. View Bio
Pam Dooley
Speaker Pam Dooley Owner Plants Creative Landscapes View Bio
Ivan Giraldo
Speaker Ivan Giraldo Co-Founder and President Clean Scapes View Bio