Schedule of Events

Technology integration in the landscape industry has historically been slow and, at times, downright clunky. But why? Many other industries have successfully leveraged technology and innovation—so what’s holding us back?

By definition, technology is "the application of scientific knowledge for practical purposes." Our industry, however, has been built on a foundation of horticultural expertise, time-tested methodologies, and trusted techniques passed down through generations. In many ways, scientific knowledge can feel like a theoretical exercise compared to the hands-on, proven practices we've relied on for decades. Plus, technology often seems confined to the properties we service, not something that naturally integrates into the outdoor spaces we cultivate. So, how do we flip the script?

The reality is that technology alone won’t transform our industry. The key is how we integrate these tools into our businesses. This requires strategic planning, peer feedback, business adaptation, and a clear vision of the desired outcome before implementation even begins. More importantly, our industry must recognize that technology and innovation have already made a significant impact on our trade. The latest advancements aren’t just about introducing a new tool or transitioning to a digital platform—they’re about reframing the entire business model. Now is the time to rethink the way we operate. This shift requires an approach rooted in operational excellence, ensuring that utilization and implementation are carefully thought through. It’s not just about software or hardware; it’s about fundamentally changing the way we manage and execute our work.

It’s time to stop viewing technology as just “more screen time” and start recognizing it as a tool that enhances efficiency, improves operations, and reshapes the way we interact with the landscapes we create and maintain.

Technology doesn’t have to be high-tech to make a big impact. This session explores simple, effective ways to enhance customer engagement through virtual service updates, direct messaging, and interactive communication. At the same time, you will discover how technology can strengthen employee connections with easy-to-implement tools for engagement, recognition, and team culture. Walk away with practical strategies to improve relationships, efficiency, and business growth—without needing complex systems.

California Landscapes made significant strides in integrating technology into their day-to-day operations leading to a 15% year-over-year increase in sales. One of the first major steps was renovating the company’s website to better serve customers and improve online engagement. But the changes didn’t stop there. CEO Erica Haile and her team introduced a robust CRM (Customer Relationship Management) system and a custom field app for the account management and sales teams, enabling more efficient communication and data management.

These tools allow the company to streamline workflows, track client interactions, and ensure that the teams are spending more time in the field rather than behind a desk. One of the most notable changes was an update to their payment systems, which not only improved the customer experience but also simplified administrative tasks.

With the automation of many administrative tasks, the company’s sales and account management teams have been able to dedicate more time to high-value activities, such as nurturing client relationships and improving on-site service delivery.

This shift towards more tech-driven operations has not only increased operational efficiency but also fostered a more agile and responsive company culture. By empowering employees with the tools, they need to succeed, California Landscapes has positioned itself as a forward-thinking leader in the landscaping industry.

Great design isn’t limited to professional Designers & Architects—it’s a collaborative process where everyone involved plays a role. This session explores how blending traditional design principles with modern tools empowers homeowners, contractors, and landscape professionals to contribute meaningfully to the design, installation, and enhancement of outdoor spaces. By bridging the gap between vision and execution, we’ll discuss how accessible design approaches can enhance creativity, improve communication, and lead to more cohesive, well-executed projects. Whether you’re sketching on paper, using digital aids, or working hands-on in the field, this session will show how embracing a designer’s mindset at every stage leads to better landscapes and stronger collaboration.