Schedule of Events

Technology integration in the landscape industry has historically been slow and, at times, downright clunky. But why? Many other industries have successfully leveraged technology and innovation—so what’s holding us back?

By definition, technology is "the application of scientific knowledge for practical purposes." Our industry, however, has been built on a foundation of horticultural expertise, time-tested methodologies, and trusted techniques passed down through generations. In many ways, scientific knowledge can feel like a theoretical exercise compared to the hands-on, proven practices we've relied on for decades. Plus, technology often seems confined to the properties we service, not something that naturally integrates into the outdoor spaces we cultivate. So, how do we flip the script?

The reality is that technology alone won’t transform our industry. The key is how we integrate these tools into our businesses. This requires strategic planning, peer feedback, business adaptation, and a clear vision of the desired outcome before implementation even begins. More importantly, our industry must recognize that technology and innovation have already made a significant impact on our trade. The latest advancements aren’t just about introducing a new tool or transitioning to a digital platform—they’re about reframing the entire business model. Now is the time to rethink the way we operate. This shift requires an approach rooted in operational excellence, ensuring that utilization and implementation are carefully thought through. It’s not just about software or hardware; it’s about fundamentally changing the way we manage and execute our work.

It’s time to stop viewing technology as just “more screen time” and start recognizing it as a tool that enhances efficiency, improves operations, and reshapes the way we interact with the landscapes we create and maintain.

I didn’t set out to be a techie — but as our landscaping business grew, I found myself constantly asking: How can we save time? Be more consistent? Stop reinventing the wheel every week?

This session is about how we’ve used simple, accessible technology to answer those questions. I’ll share what’s worked (and what’s still in progress) at Downer Brothers Landscaping — not from the perspective of an expert, but as someone who’s learned by doing. We’ve built systems for time tracking, job costing, quoting, communication, scheduling, client engagement, equipment monitoring, and design coordination — all using tools that are available to any company, regardless of size.

This isn’t a how-to or a product pitch. It’s real-world perspective from a business in motion. My goal is to spark ideas and encourage others to get curious, experiment, and start building smarter, leaner operations — even if you’re not “techy.” If you’ve ever thought, “There’s got to be a better way to do this…”, this session is for you.

Technology doesn’t have to be high-tech to make a big impact. This session explores simple, effective ways to enhance customer engagement through virtual service updates, direct messaging, and interactive communication. At the same time, you will discover how technology can strengthen employee connections with easy-to-implement tools for engagement, recognition, and team culture. Walk away with practical strategies to improve relationships, efficiency, and business growth—without needing complex systems.

Three truths remain at the heart of a customer’s decision. We have only ever been able to deliver two at a time.

They are looking for     

1. Cheaper                          - Low skill, Volume
2. Better Quality                  - Better Products / Design and Training
3. Better Service                 - Better Systems, Primarily Communication and Operations.

The caveat is automation will help bring all three together at some point, maybe soon. We are seeing it come to life now!!!

California Landscapes made significant strides in integrating technology into their day-to-day operations leading to a 15% year-over-year increase in sales. One of the first major steps was renovating the company’s website to better serve customers and improve online engagement. But the changes didn’t stop there. CEO Erica Haile and her team introduced a robust CRM (Customer Relationship Management) system and a custom field app for the account management and sales teams, enabling more efficient communication and data management.

These tools allow the company to streamline workflows, track client interactions, and ensure that the teams are spending more time in the field rather than behind a desk. One of the most notable changes was an update to their payment systems, which not only improved the customer experience but also simplified administrative tasks.

With the automation of many administrative tasks, the company’s sales and account management teams have been able to dedicate more time to high-value activities, such as nurturing client relationships and improving on-site service delivery.

This shift towards more tech-driven operations has not only increased operational efficiency but also fostered a more agile and responsive company culture. By empowering employees with the tools, they need to succeed, California Landscapes has positioned itself as a forward-thinking leader in the landscaping industry.

Great design isn’t limited to professional Designers & Architects—it’s a collaborative process where everyone involved plays a role. This session explores how blending traditional design principles with modern tools empowers homeowners, contractors, and landscape professionals to contribute meaningfully to the design, installation, and enhancement of outdoor spaces. By bridging the gap between vision and execution, we’ll discuss how accessible design approaches can enhance creativity, improve communication, and lead to more cohesive, well-executed projects. Whether you’re sketching on paper, using digital aids, or working hands-on in the field, this session will show how embracing a designer’s mindset at every stage leads to better landscapes and stronger collaboration.

Join John Butler, Commercial Division Manager at Milosi, as he shares decades of experience and insights into the transformative impact of technology on the landscaping industry. Throughout his career, John has witnessed first-hand how technological advancements—from innovative software solutions to state-of-the-art equipment—have reshaped operational efficiencies and enhanced customer service. In this engaging session, he'll discuss Milosi’s strategic adoption of technology and share his vision of what the future holds for landscaping businesses. Attendees will leave equipped with actionable strategies and inspired by a forward-looking perspective on how to successfully navigate and thrive in an ever-evolving technological landscape.

Derek Kaye will share how his business successfully navigated around the labor shortage, first with robotic mowers and more recently utilizing artificial intelligence assistants. A few examples would be real world lessons learned from AI assistants from scheduling, invoicing, customer service and business automations. How using autonomous mowers decreases labor and grows recurring revenues. You will learn how to future proof your business not only by using technology but being a technology company that attracts a younger workforce.

Step into the digital ecosystem transforming the contracting world in 2025! In this seminar, we’ll pull back the curtain on the cutting-edge tools, software, and platforms that contractors use to streamline operations, optimize communication, and deliver exceptional results to clients. From project management and scheduling apps to real-time collaboration tools, smart home integrations, and advanced customer relationship management (CRM) software, our panel will dive deep into the behind-the-scenes technology that ensures contractors stay ahead of the curve.

Discover how automation, AI, and cloud-based solutions have redefined client interactions, improved transparency, and elevated overall efficiency. Whether you're a contractor looking to sharpen your tech edge or a client curious about what makes your projects run like clockwork, this session offers practical insights and actionable takeaways. Join us as we explore the innovations shaping the contracting industry and learn how embracing these tools can lead to smoother operations and happier clients.

AI is no longer a futuristic concept—it’s reshaping industries today, and landscaping is no exception. In this seminar, Michael Ding, CEO of Bobyard, will explore how AI-powered technology is transforming the industry. From automating takeoffs to advancements in robotics, attendees will discover how AI can boost efficiency, cut costs, and open up new business opportunities. Whether you're a CEO, estimator, or project manager, this session will equip you with the knowledge to embrace AI, make the most of its potential, and stay ahead in an ever-evolving industry.