Nicole Downer is the President of Downer Brothers Landscaping in Massachusetts. She leads company vision, brand, and system development, and also serves as a designer and salesperson on the residential design-build side of the business. Nicole is a self-proclaimed “tech-obsessed novice” who believes in using curiosity, not expertise, to drive innovation. Her passion lies in lean operations, clear communication, and using technology to make business better — for both clients and teams.